In this film I interview Priya, founder of Pri Pri, who shared her journey from being a buyer at John Lewis to building a purpose-driven business. Priya’s transition was inspired by her desire to create upcycled products from pre-loved saris and to make a positive impact by partnering with a women’s empowerment charity in Mumbai. Her work now provides employment and skills training for women with limited opportunities, while also helping to reduce textile waste.
Priya spoke about the importance of listening to the “career whisper”- that inner voice guiding her toward work that aligns with her values. Life events like having a baby and the pandemic prompted her to reevaluate her career and take gradual steps from side hustle to full-time entrepreneur. She believes that finding purpose is a process of taking small, meaningful actions that build confidence and fulfillment.
Her story highlights how purpose shapes every aspect of her business, from ethical sourcing to measuring success by the impact on women’s lives and sustainability. Priya encourages others to pay attention to their own whispers and start with small steps, trusting that even modest changes can lead to significant, positive change.
