Be as effective with your career as you are with your business

Meet Your Programme Leader – Gareth Helm

Hi, I’m Gareth — and I’m the programme leader and founder of Sideminds. On paper, my career might look seamless: multiple C-suite roles in big , involvement in high-growth start-ups, an award-winning leadership book, and a successful transition into a portfolio career. But the reality, like many executive journeys, has been far from linear.

I’ve experienced career setbacks, unexpected exits, and difficult leadership dynamics. At times, I faced stagnation, self-doubt, and the uncomfortable ambiguity of “what next?”

What changed? I realised I had to take full ownership of my career. Traditional outplacement services, coaching, and headhunter advice didn’t go deep enough. So, I started using the same strategic, branding, and business development principles I applied in my executive roles — but this time, on myself. That shift helped me make key career moves and, over a decade, shape a fulfilling portfolio career on my terms.

Along the way, I’ve published some of what I’ve learned and supported executives through career transitions. Today, I lead six core development programmes — practical, proven, and personally designed — supported by a brilliant team of wider expert advisors for deeper analysis.

Unlike recruiters, coaches, or HR — Sideminds combines senior executive experience, marketing expertise, and practical frameworks to guide your career strategy.  We offer tailored coaching, group programmes, and tools with high personal value.


Senior Career Experience

Career Tools and Frameworks

Coaching and Mentoring

Bespoke Career Programmes

Free Starter Tools

Sideminds

Executive Recruiters

Executive Coaches

Outsourcing Firms

Bosses (internal HR)

Alongside Gareth as the programme lead, are technical advisors to support key topics more deeply

Dawn Spencer  -  Coach, Board Advisor & Trustee

Dawn is a former senior marketing and managing director. Now an executive coach and board advisor, she supports senior leaders in navigating complexity with clarity and confidence. Dawn is a certified Time to Think Facilitator and an active trustee, bringing strategic depth and human insight to every engagement.

Allan Lambert  -  NED, Coach & Ex-CEO

Allan brings decades of C-suite and boardroom experience to his roles as NED and executive coach. A former CEO with a deep understanding of business transformation, he now advises leaders — particularly in tourism and independent sectors — on strategy, governance, and personal leadership challenges.

Arezoo ‘Ozzy’ Kharazi  -  Psychotherapist, Hypnotherapist and Success Coach

Ozzy blends therapeutic depth with performance-focused coaching to help senior leaders unlock clarity, confidence, and emotional resilience. She specialises in guiding clients through periods of intense transition, self-discovery, and personal growth and works across both the private and public sector.

Sarah Ward  -  Career Coach, Director

Sarah is a Director and Career Coach with a background in HR and leadership development. She helps executives align their career moves with personal values and long-term aspirations, offering insight grounded in decades of organisational and coaching experience.

Laura Fox  -  LinkedIn Strategist, Trainer & Board Trustee

Laura specialises in helping senior professionals transform their LinkedIn presence into a powerful career and reputation asset. With deep expertise in both organic and paid strategies, she works with executives to clarify their message, sharpen their profile, and increase visibility with the right audience.

Gary Pine  -  Online tools and CRM Advisor

Gary is a CRM and automation expert who empowers executives to leverage digital platforms for relationship-building, outreach, and visibility. His practical, data-led tools support efficient networking and sharper business development — especially for those building portfolio careers.

Debbie Evans-Dudley  -  Tax Advisor

Debbie brings extensive experience in tax strategy, accounting, and financial oversight. She supports senior professionals and business owners in managing compliance, audits, business sales, and personal or corporate tax planning with confidence and clarity.

Warren Hadlow  -  FA Advisor

Warren provides tailored financial advice across investments, pensions, and inheritance tax planning. Working closely with his expert team, he conducts comprehensive personal financial audits and offers clear, practical guidance to help clients manage their finances today — while aligning long-term planning with their evolving career goals.

Alec Colson  -  Employment Law Advisor

Alec leads the employment law practice at Talor Walton. With 20+ years of legal expertise, he advises executives on employment contracts, settlement agreements, board-level disputes, and employment transitions — ensuring their rights and interests are protected throughout.

Simon Michaelides  -  C-suite executive, Mentor & Community Leader

Simon is a seasoned executive and portfolio leader. Alongside his commercial career, he supports professionals navigating career transitions. As a community leader, Simon creates safe, practical online spaces where senior executives between roles can connect, reflect, and reframe their next move.

Debs Jenkins  -  Publishing Strategist & Asset Coach

Debs helps senior consultants, coaches, and executives turn their knowledge into influence. Through publishing strategy and intellectual property coaching, she enables leaders to package their expertise into assets that build credibility, visibility, and commercial value.

Our Leadership Book

The Marketing Leader’s Code was published in 2023, became an Amazon best seller and won Business ‘Short Book’ of the Year 2024.

The Marketing Leader’s CODE was designed to help shortcut the process for marketing leaders to be successful. It is the culmination of over two years of work reviewing published material, collecting feedback from marketing leaders and testing and validate a working model. It is a marketing leadership book by marketing leaders for marketing leaders.

The Marketing Leader’s Code explains the challenges the marketing leader faces and organises critical success areas into a model made up of 4 genres: Connector, Operator, Disruptor and Explorer or CODE for short.

Each genre is further divided into 3 ANCHOR Factors, where ANCHOR is an acronym for pairs of essential marketing leadership capabilities and behaviours the marketer needs to deliver.

Every marketing role and every Leadership Team is different, so the blend of ANCHOR Factors needed is different, which changes the CODE and ultimately success in the role.

This individual blend can be determined through the assessments in the book or online. The full assessment allows you to collect wider 360-degree feedback on the role and produces a 30 page report with a detailed explanation of your CODE, corresponding ANCHOR Factors and development tactics to try.

The CODE also starts to demystify the differences between the Chief Marketing Officer, Chief Digital Officer, Chief Growth Officer, Chief Customer Officer, Chief Brand Officer and Chief Strategy Officer. Each of these roles have different weights of ANCHOR  Factors and knowing this can help the CEO or Leadership Team decide what type of marketer they really need.

The assessment is available in Career Tools

“You are the CEO of your own career.”